Wednesday, November 4, 2009

Firestone Discoveries - Ignite your Senses

Firestone Vineyard was founded by Leonard Firestone, son of Harvey Firestone, the legendary tire innovator. When Leonard originally established the family ranch in Santa Barbara’s Santa Ynez Valley he believed in the great potential of the region’s climate and soils for growing wine grapes for the vintners in Northern California. By 1972 he and his son Brooks took their winemaking to the next level, establishing the first winery in Santa Barbara County. Firestone Vineyards developed a reputation for fine wines from this new California wine region.

In 2007, Brooks decided to sell Firestone Vineyards to concentrate on their growing beer business and the smaller Curtis Winery. They found a buyer who had the same love for the San Ynez Valley’s potential for wine, Bill Foley of Foley Estates Vineyard.

This historic winery has just launched a new and innovative brand – Firestone Discoveries. This new brand appeals to young wine drinkers seeking new experiences in wine, cuisine and travel. The tag line, “Ignite the Senses” emphasizes how Firestone Discoveries can enhance life experiences. These wines focus on the young, natural, casual California lifestyle, actively promoted via the social network outlets of YouTube, Twitter and Facebook, reaching out and listening to their consumer and seeking their active participation.

John Calmeyer, Vice President of Marketing for Firestone Vineyard says, “One of the most compelling components of our Firestone Discoveries line is that throughout the year, consumers will have the opportunity to actively participate with the brand, as in the case with our inaugural consumer promotion and hiring of a Firestone Discoveries Pathfinder.” Check out the Firestone Discoveries site to learn more and apply to be a Pathfinder. The winner will receive an all expenses paid trip to Peru to hike the Inca Trail to Machu Picchu and file reports about pairing Firestone wines with various dishes they try on the trip.

Firestone Discoveries wines include a Chardonnay, Merlot and Cabernet Sauvignon. The 2008 California Chardonnay has a straw yellow color and a bouquet of apple, lemon, orange peel and green apple with a touch of spice. On the palate, these same flavors shine through with moderate acidity and creamy notes of pears, melons, citrus and caramel. The acidity and balance of this wine will pair well with grilled seafood and pasta with cream sauces.

The 2007 California Merlot was a particular joy on the nose with aromas of cherry, cola, and pepper, almost a cherry cola bouquet. The palate presents cherry and vanilla flavors in a medium to light body and soft finish. This will pair well with roast lamb or even with turkey.

Firestone’s 2007 California Cabernet Sauvignon has a smoky meat aroma with hints of clove and tobacco. As you swirl this wine in your mouth it will explode with cassis, raspberry and cherry flavors with cinnamon and nutmeg. I would try this with steak, Stilton cheese and dark chocolate.
Each of these wines sells for approximately $9.99. They deliver some great taste for the price and will pair well with various cuisines.

“At Firestone Vineyard, we believe wine is all about the experience,” according to John Calmeyer. “Imagine – great wines, incredible food and Machu Picchu looming in the background – this is what Firestone Discoveries is all about!”

For more info: Firestone Discoveries

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